ABOUT US
The Mission:
To enhance knowledge, encourage self-empowerment, and promote positive change within the African-American community through challenging, inspiring and thought provoking multimedia channels.
The Meaning:
Liu: a voice (pronounced lee-oo Ngoni) Karama: honor, respect and esteem (pronounced kah-rah-mah, Swahili)
Core Values:
- Display uplifting African American images.
- Promote and highlight positive African American role models.
- Provoke a dialog within the African American community to ignite public and community service.
- Educate African Americans about unknown historical facts about the lives of Black people around the world.
- Tackle pressing issues facing Blacks globally and provide solutions to help solve them.
- Celebrate and publish African American achievements.
- Revive/restore the sense of cohesiveness the African American community once had.
-Fulfill the meaning of Liu Karama in our daily operation by being the voice in the African-American community that honors African-Americans who are shaping the world in a positive way, respects our ancestors who fought for our freedom and promotes self- esteem and hope to the youth.
FOUNDER
DeShuna E. Spencer Publisher/CEO
 Frustrated with seeing some magazines publish the same celebrity-focused, gossip-driven news and fed up with not having books, films and magazines strictly focusing on tough, relevant news to Blacks in the U.S. and globally, DeShuna Spencer was driven to start Liu Karama Products LLC in 2007. Since the landmark decision of Brown vs. Board of Education more than 53 years ago, African Americans have seen an increase in the number of college graduates, homeowners, professionals, politicians and salaries – the list could go on. Despite these advances, African Americans cannot be blinded to the fact that the majority of high school drop outs are African Americans, just as many Black males who enroll in college end up locked up and only a small percentage of African Americans are in executive positions. Blacks have come a long way but are not there yet. DeShuna Spencer sees this business venture as a calling, her mission in life. Spencer wants Liu Karama to be the prominent, positive voice for the African American community that promotes empowerment and advocates change. She believes the African Americans need a publication, such as emPower that is solely dedicated to keeping the community informed on relevant topics. While in the barbershops and beauty salons, church events or community meetings, Blacks talk about “what’s wrong” all the time, but there is not a central location, a main hub for Blacks to discuss, become educated about and learn how to change issues. Liu Karama will fill that void.
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“The need for a cutting-edge news magazine is greater than ever. It’s crucial that Black America
have a publication that gives voice to the crucial issues and
developments in these troubled times. The mainstream news magazines may
touch on these that are important to African Americans, but there is a
need for a publication that gives full attention, and a swift kick when
necessary, to decision makers and policies that impact Black
community.” — Florestine Purnell, former managing editor of Emerge.